Watches of Switzerland and parcelLab Provide Luxury Delivery and Returns Experience
The Watches of Switzerland Group -- comprising Mappin and Webb, Watches of Switzerland, and Goldsmiths -- has partnered with parcelLab to enhance its delivery and returns experience. As the UK's largest retailer of luxury watch brands including Rolex, Cartier, OMEGA, TAG Heuer, and Breitling, the group operates over 130 stores with an average order value exceeding $5,900.
Key Partnership Benefits
- Elevated final mile experience matching the luxury quality customers expect
- Cross-brand engagement within the group portfolio of prestigious brands
- Reduced support costs while increasing customer satisfaction
- Online experiences matching in-store luxury standards
Platform Features
parcelLab will provide instant order status communications and a branded tracking page, keeping customers informed about their high-value purchases while creating opportunities for cross-selling across group brands.
Quote
"The luxury experience customers expect involves proactive delivery updates and leveraging platform opportunities for future purchases -- critical components of the online experience."
-- Tobias Buxhoidt, CEO and Co-Founder at parcelLab
Quote
"This partnership introduces innovative technology ensuring customers receive a luxurious experience matching their purchase quality."
-- Ian Warwick, Director of eCommerce at Watches of Switzerland Group
The partnership leverages parcelLab's Operations Experience Management platform to establish a premium order and returns tracking service that lives up to the expectations set by the world's finest watch brands.
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