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The Future of Operations Experience: Endless Opportunity

By Tobias Buxhoidt 5 min read

I founded parcelLab alongside my friends and esteemed partners Julian and Anton in 2015 with a passion for transforming traditionally opaque, frictional operational experiences into a joyful customer experience, with transparency and guidance.

Our recent announcement of $112 million in Series C funding, led by global venture capital and private equity firm Insight Partners, has validated our firm belief in Operations Experience Management. It makes us even more confident that this will become a major category that will disrupt e-commerce as we know it.

Scaling Up to Deliver to New Industries

I could not be prouder of the progress we have made in the past six years, alongside our incredible team. Our post-purchase platform now monitors between two to three million shipments and sends between seven million proactive, personalized, event-driven emails every day. We process shipping data from more than 150+ carriers worldwide, including DHL, FedEx and DPD.

We're super excited to be on this journey and looking forward to disrupting new industry sectors through Operations Experience. As e-commerce becomes increasingly competitive, providing unique and branded experiences will drive growth.

Shaping the Future

Brands that leverage Operations Experience Management are transforming operational complexity into opportunities to outperform in the market. Household names, including IKEA, Puma and Lidl have already partnered with us to transform their Operations Experiences.

Our Vision

With this funding round, our ambition is to shape the future of Operations Experience. And what does that look like? Endless opportunity.

Ready to transform your post-purchase experience?

See how parcelLab can help you turn every delivery and return into a loyalty-building moment.