Several Million for Postal Checkout Experience Platform parcelLab
Munich-based parcelLab, a specialist in post-purchase checkout communication, successfully completed its Series B financing round in October 2019. Capnamic Ventures led the investment, joined by existing backers including coparion.
The company plans to deploy the capital toward technology advancement and team expansion across Germany, the UK, and France, while entering new markets.
Customer Loyalty in E-Commerce
Investor Perspective
"Rising acquisition costs mean customer loyalty matters greatly in retail."
-- Christian Siegele, Capnamic Ventures
parcelLab operates with approximately 50 employees across Munich, London, and Paris, serving over 350 retailers including IKEA, Lidl, MediaMarktSaturn, and Fressnapf.
European Growth Strategy
Investor Perspective
"parcelLab's solution is technically mature, easily implemented, and delivers impressive metrics."
-- Christian Schulte, coparion
Market Opportunity
Co-founder Anton Eder explained that retailers have optimized pre-purchase experiences extensively, but significant potential remains in post-purchase engagement. Improved shipping communications help retain customers and generate incremental sales through strategic messaging at moments when customer attention is at its peak.
Company Background
Founded in 2014 by Tobias Buxhoidt, Anton Eder, and Julian Krenge, parcelLab provides white-label solutions delivering real-time delivery monitoring and personalized notifications across email, SMS, and social channels. The platform enables customer journey management and upselling opportunities across 38 countries in 25 languages.
This funding milestone marks an important step in parcelLab's mission to transform the post-purchase experience for retailers across Europe and beyond. With strong investor backing and a growing customer base, the company is well-positioned to lead the evolution of post-checkout communication.
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