Back to blog Company News

parcelLab Named to CB Insights' Retail Tech 100

By parcelLab Team 3 min read

parcelLab has been selected for CB Insights' inaugural Retail Tech 100 ranking, which identifies the 100 most promising B2B eCommerce companies globally. The list encompasses startups from 21 countries working to transform customer experiences across the sales-to-delivery spectrum.

Notable Achievement

parcelLab represents one of only two German organizations included on the CB Insights Retail Tech 100 ranking.

A Pivotal Moment for E-Commerce

Tobias Buxhoidt, CEO of parcelLab, reflected on the recognition: "This year, e-commerce has changed dramatically. We've seen tremendous year-over-year growth and it's clear that online retail is here to stay."

He emphasized that parcelLab enables retailers to communicate directly with customers about shipping and returns, noting that engagement rates for their communications increased significantly during this period due to customers' heightened demand for delivery updates.

The Retail Tech 100 by the Numbers

$14B+ total equity funding raised by participating companies
$4.7B raised by companies in 2020 alone
19 unicorn-status companies on the list
21 countries represented across the ranking

Geographic Distribution

The Retail Tech 100 reflects the global nature of e-commerce innovation:

  • North America: 59% (US leads with 55 companies)
  • Asia: 21%
  • Europe: 16%
  • Latin America: 4%

parcelLab's inclusion on the Retail Tech 100 reflects the company's mission of providing customizable post-purchase communication platforms. Partnering with 500+ global brands and 150+ carriers worldwide, parcelLab continues to help retailers own their customer relationships from checkout to delivery and beyond.

Ready to transform your post-purchase experience?

See how parcelLab can help you turn every delivery and return into a loyalty-building moment.