January Product Innovations -- Campaign Manager and Returns Portal
January brought exciting updates to parcelLab's Campaign Manager and Returns Portal, along with improvements to Insights and Connect modules. Here is a summary of the latest product innovations.
Campaign Manager
New Banner Slots for Order Status Page
Users can now add up to five banners to further customize the order status page, enhancing conversion potential and personalization capabilities.
HTML Content Type for Email Campaigns
A new HTML editor enables campaign banner creation using HTML code, with content directly rendered into emails for improved design flexibility.
Additional Improvements
- Shop ID integration with message type preview, allowing users to see how banners will look in the actual messages
- Default language list based on user-defined languages during campaign selection
Returns Portal
Gift Returns Portal for Shopify
Digital gift returns launched for Shopify stores, allowing gift receivers to log in and select between receiving store gift cards or exchanging items for different colors or sizes.
Additional Customs Invoice for Returns
New capability to generate supplementary invoices for cross-border returns, facilitating customs clearance with essential information like VAT and EORI numbers.
SSO for Customer Service Returns Portals
Customer service returns portals now use Single Sign-On (SSO) for enhanced security, ensuring authorized access through portal configuration.
Display Refund Payment Provider
Merchants can display refund payment providers to customers, showing original payment methods and processing timelines to increase trust.
Insights
The Analytics module now displays webhook data, including types sent and their success and response metrics within the Engagement dashboard.
Connect
Compliance updates aligned with February 2024 email provider requirements from Google and Yahoo include one-click unsubscribe functionality and enhanced spam rate monitoring.
All features are immediately available. Contact your account manager, visit how.parcelLab.works, or access the parcelLab Portal for additional details.
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