How Do Retailers Get the Track and Trace Problem Under Control?

All retailers claim they want to offer optimal shopping experiences, yet few deliver during the post-purchase phase. Many believe customer experience ends at checkout, leaving customers struggling during delivery -- the journey's most emotional stage.

What Is the Current Situation?

The E-Commerce Shipping Study 2020 revealed troubling patterns: nine of the top 100 German retailers omit tracking links entirely. 61% rely solely on carriers for track and trace information. 66% neglect post-shipping communication entirely.

Retailers Need to Take Control

By owning post-purchase communication, retailers eliminate customer confusion and unlock significant potential:

• Branded pages featuring cross-sell and upsell products
• Proactive notifications with real-time delay information
• Reduced inquiries through transparency
• Personalization that strengthens brand identity and boosts sales

Retailers investing in optimized shipping experiences transform this critical touchpoint into a loyalty driver with tremendous untapped potential.