Black Friday 2022 paints an all-round positive picture for online retailers and shoppers! Order volumes for the week increased compared to 2021, aligning with global online shopping trends.
Global Sales Performance
- $9.12 billion spent online by US shoppers on Black Friday -- a new record
- John Lewis averaged 5.5 products per second sold online during the period
- Barclaycard reported a 3.2% increase compared to the previous year by 5pm
- parcelLab sent over 30.5 million tracking emails globally between Black Friday and Cyber Monday
Fulfillment and Delivery Metrics
- 47% faster retailer fulfillment, averaging 2.96 days from order to delivery
- 19% faster carrier delivery, averaging 2.58 days from pickup to delivery
- 99.6% on-time deliveries by carriers
- Orders spread more evenly across the week rather than concentrated on Friday
2022 Returns Insights
- January represents the most popular returns month globally with mid-month spikes exceeding twice the annual average
- 44% of returns resulted from bracketing (purchasing multiple sizes/colors, returning some)
- Average return timeframe: 21 days from receipt to retailer
Key Finding
Positive returns experiences can generate 22-46% profit increases per customer over six months.
The data makes it clear: investing in post-purchase and returns experiences pays off. Retailers who optimize their fulfillment speed and returns processes during peak season stand to gain significantly in customer loyalty and revenue.
Ready to transform your post-purchase experience?
See how parcelLab can help you turn every delivery and return into a loyalty-building moment.