The health and beauty sector has undergone significant transformation recently. The landscape shifted from established legacy companies to innovative e-commerce startups, with product development moving from behind closed doors to new DTC brands building in public. Experts in the field are now openly sharing their work and insights.
Emily Weiss -- The Beauty Founder
Transitioned from running the popular blog Into the Gloss to establishing Glossier, a direct-to-consumer brand recognized for minimal packaging and engaged communities. Her social media presence covers topics ranging from diversity initiatives to personal interests.
Dr. Megan Rossi -- The Gut Health Expert
Specializes in clarifying health and nutrition information. Her Instagram platform provides wellness advice, meal suggestions, and myth-debunking content about current health trends.
Gabby Shacknai -- The Industry Journalist
Reports on wellness and lifestyle from New York, examining emerging trends and celebrity skincare practices. Her work covers significant developments across the health and beauty sector.
Kate Morris -- The E-Commerce Entrepreneur
Founded Australia's largest online beauty retailer, Adore Beauty, featuring innovative tools for matching makeup shades. Her work demonstrates the industry's rapid e-commerce evolution.
Brooke Devard -- The Podcaster
Established the Naked Beauty podcast and newsletter in 2016, building a worldwide audience interested in trends, reviews, and personal wellness narratives. She also collaborates with Instagram on influencer marketing strategies.
Aaron Orendorff -- The DTC Growth Expert
Serves as VP of Marketing at Common Thread Collective and shares expertise on e-commerce development through analysis and strategic recommendations.
Jackie Aina -- The Make-Up Artist
Transformed her makeup practice into a successful YouTube channel featuring beauty tutorials and product reviews, with particular emphasis on inclusive approaches for darker skin tones.
Khalea Underwood -- The Big-Brand Beauty Expert
Works as an editorial professional for MAC Cosmetics, bringing insider perspective through celebrity interviews, industry panels, and Fashion Week coverage.
Chloe Hall -- The Beauty Editor
Serves as beauty director at ELLE, covering hair, makeup, health, and fitness topics. Her Instagram showcases magazine features and style inspiration.
Kayley Melissa -- The YouTuber
Approaching 2 million YouTube subscribers, she provides haircare tutorials, wellness tips, and honest product evaluations that reveal everyday beauty product usage patterns.
For additional industry insights, explore parcelLab's UK health and beauty operations study examining how leading brands handle the post-purchase experience.
Ready to transform your post-purchase experience?
See how parcelLab can help you turn every delivery and return into a loyalty-building moment.